Research
The
foundation of an effective communications initiative is always research.
Whether it be an informal chat between writer and client or a full-scale
national poll, Carolyn Usher has the experience to ensure that the
required information is secured.
Research
may take the form of:
Experience
Population
Polling
Managed the contract for a national poll by Pollara of a targeted
population to determine gaps in accessible information.
One
on Interviews
Are commonly undertaken to gain topical expertise
or to determine the appropriate formatting for specific target populations.
Focus
Groups
Facilitated focus groups of adults, teens and professionals for
the purpose of determining issues, developing solutions and vetting
content and design of publications and resources.
Literature
Reviews
A component in the creation of each and every resource developed
by Carolyn Usher has been a thorough review of the research and
literature in the field. Crackling Communications has excellent
connections with professionally-trained MLIS researchers.
Professional
Online Research
As the Director of the Relationship Affiliate of the Canadian Health
Network, Carolyn Usher managed the process and developed the policies
that guided the work of professional online researchers selecting,
qualifying and cataloguing online resources for the Relationship
Health Centre of this Health Canada funded portal.
