Internet Publishing
An
organization’s website is often the medium of first impression
...and we know how sticky those first impressions are.
What
kind of experience does that potential client or customer have when
they click onto your site? Do they come away impressed with how
together the organization is ...or frustrated because they
could not find the information they needed?
Stunning
visual design and flashy animations have their place ...but intuitive
navigation and clear communication deliver the message that your
company knows what it is doing.
We offer the following expertise:
Website
Analysis
Is your website working for or against your organizational goals?
How? Can it be tweaked or does it need to be leveled? Are the high
tech bells and whistles necessary or would a simpler, more straightforward
model actually be more productive?
Information
Architecture
Is the process of organizing information into
a format that is easily understood by the intended audience:
· presentation
logic that is intuitive
· one-click
navigation
Information architecture results in users who have a satisfying
experience on your site, resulting in a positive impression about
your organization’s capabilities.
Writing
for the Web
Users cannot leaf through a website in the same way they would through
a brochure or catalogue. When a print product is simply posted to
the web, viewers are frustrated. But combine effective web-writing
with professional information architecture and you have a website
makes the right impression.
Copyright
Issues
The internet crosses all borders, websites open in all jurisdictions.
This increases the likelihood of copyright infringement being noticed
and acted upon. Copyright issues are often unique to the internet
medium and need to be understood by organizations publishing on
the web.
