Internet
Publishing
Education & Experience
Relevant Education
University of BC
Certificate in Internet Publishing
Advanced Skills for Internet Communications
completed March 2004
Combined
with hands-on experience in the field of internet communications,
this award-winning, two-year program equipped Carolyn Usher to:
-
develop online content that reaches its target audience and
delivers the intended message
-
work
with clients to identify their goals for a website then design
a site structure and graphical interface that will effectively
meet those goals
-
evaluate
existing sites against stated goals for that site and provide
a comprehensive analysis of functionality, interactivity and
viewer interface that identifies where/why the site is working
and where/why the site is not working
Relevant
Experience
2005 to present
Creator and manager of this travel/lifestyle online magazine.
Project Coordinator, Tobacco
Reduction Targeting 19-24 year olds
for Fraser and Vancouver Coastal Health Authorites
2004-2005
This Health Canada funded mass media marketing initiative
included the the development of the exhale.ca website as the centrepiece
of its campaign.
Director,
Relationship Affiliate
Canadian Health Network
1999-2004 www.canadian-health-network.ca
The Canadian Health Network (CHN) is a Health Canada funded, bilingual
internet portal, designed to collect and catalogue online resources.
As one of the founding affiliate directors, Carolyn played a leadership
role in defining the structure, policies and process that propelled
the project forward as well as developing original online content.
Publications
Director
BC Council for Families
1992-1999
In 1996, Carolyn developed one of the first comprehensive, interactive
websites in the ngo sector for the BCCF.
Director,
Crackling Communications
1999 to present
Under the umbrella of this self-owned communications company, Carolyn
published the book entitled, Are You Losing Control? The Common
Sense Guide to Parenting Teens. The book, now nearing 5,000
copies in sales, was primarily marketed through the internet.
Crackling
Communications designed and managed this site as well, of course.
