About
Crackling Communications

  Crackling Communications is the name under which Carolyn Usher provides services that grouped, could be termed
“ information architecture”.

The term refers to a comprehensive approach
to communications that begins when we...

Articulate Purpose
Who is the intended audience?
Why are we trying to reach them?
What do we need them to understand?

Will purpose be best fulfilled through...
the internet?
a print piece?
audio, video, powerpoints?
public speaking engagements?

Will the style be...
academic?
corporate?
grassroots?
upbeat and humorous?

What literacy levels are appropriate?

What graphics will the target audience identify with?

What kind of research will tell us what we need to know?


Communication is not about jumping onto
a soapbox and making the loudest noise.

It is about having one’s message understood,
by the audience one intended to reach.

Crackling Communications, registered and conducting business
in British Columbia,Canada since 1999.